Note: This video was produced for Fortune’s cryptocurrency explainer series. I was assigned to edit, design motion graphics, and establish a branded identity for the series.
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach $10 billion. Behind this vision is a fresh collection of luxury denim and streamlined go-to-market strategies designed to elevate the brand's status and reach new markets.