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Movie starring Emma Roberts films at Gwinnett Place Mall

It was beginning to look a lot like Christmas because of the film’s festive theme!
Photo: 11Alive

Christmas has come a tad early at the Gwinnett Place Mall, as many stores were dressed in holiday season decor for a major upcoming film.

Scenes in for “Holidate,” a film directed by John Whitesell, were filmed inside the metro-Atlanta shopping center on Wednesday. Outside, signs reading “HD” and “Extras HD” circulated along Ring Road NW.

The upcoming rom-com features “Nerve” actress Emma Roberts and tells the story of two people who agree to be the plus-one for each other during the holidays for two years.

Along with several studio lights, signs were also sprinkled across the mall calling for the attention of customers that filming is taking place. It said that by entering, they would agree to various forms of being recorded.

The food court area of the mall was also closed off to the public. A sign before approaching the closed-off area warning “no photos or videos” was strictly enforced. Only customers for the beauty department store were able to approach.

The mall was also furnished with festive Christmas decorations.

For June 18 and 19, the production was seeking extras for the film in the Duluth area through the casting website, Southern Casting.

In July 2018, the Netflix series “Stranger Things” shot their third season at the shopping center and retrofitted the food court area to match the mid-1980s era.

Note: This story was written for 11Alive’s The A-Scene, NBC Atlanta’s premier source for film and entertainment news in Georgia.

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