Levi’s CEO On Fixing The Brand: “We Should Be At Least A $10B Company”

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach $10 billion. Behind this vision is a fresh collection of luxury denim and streamlined go-to-market strategies designed to elevate the brand’s status and reach new markets.
February 25, 2025

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach $10 billion. Behind this vision is a fresh collection of luxury denim and streamlined go-to-market strategies designed to elevate the brand’s status and reach new markets.

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Kevin Sanchez Farez
Video Producer and Editor based in New York City.
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