How I Made Over $220M In Sales Creating Scrub Daddy

Scrub Daddy’s famous sponge was rejected by a Fortune 500 company and forgotten in a box for years. It’s now a $220 million empire
Photo: Fortune

Before the smiling Scrub Daddy sponge was a staple in millions of American kitchens, it was rejected by a Fortune 500 company. 

Scrub Daddy inventor Aaron Krause, 45, sold his first company, which made buffing pads, to 3M in 2008. He tried to include the now-ubiquitous dish sponge he had invented, which was marketed as a “hand scrubber.” 

“They carved [the sponge] out of the deal, and left it with me because it was so worthless,” Krause told Fortune in a recent YouTube interview. The circular yellow sponge sat in a box, untouched, for three years. 

Read more at Fortune.com

Read Next